What should you charge for web design in 2026? Average rates range $1,500–$10,000 for a small business website. See typical job costs, what affects pricing, and build a professional proposal.
Typical market range. Actual costs vary by region, job scope, and provider experience.
| Service | Typical Price Range |
|---|---|
| Landing page design | $500–$2,000 |
| Small business website (5–10 pages) | $2,000–$8,000 |
| E-commerce site | $5,000–$25,000 |
| Monthly retainer (updates + support) | $500–$2,000/mo |
Prices are U.S. market averages for 2026. Local rates vary.
Ready to send a proposal?
Use our free web design proposal template. Sample proposal, section-by-section tips, and what clients want to see.
View Web Design template →A 5–10 page website from a freelance designer runs $1,500–$5,000. Agency-built sites for the same scope cost $5,000–$15,000. Template-based builds (Squarespace, Wix) run $500–$1,500 with design fees.
Simple sites take 4–8 weeks from kickoff to launch. Complex custom builds or e-commerce sites take 3–6 months. The main delays are usually content gathering and client feedback cycles.
Hosting, domain registration, stock photography, copywriting, and ongoing SEO are usually separate. Clarify these in the proposal so there are no surprises at launch.
BidMaker lets you quote web design jobs in minutes. Set your rates once — proposals write themselves.
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See a sample web design proposal with tips and what to include.
View Web Design TemplateFree templates with sample proposals, section breakdowns, and tips for winning the job.
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Want rates broken down by state? Use the contractor rate calculator → BLS wage data with markup applied, for every trade in every state.